Most businesses need the investment of:
- Money and
- Time – indeed – this point is well worth repeating!
But there are quite a large number of moms out there who would like to start a business but may not always have the time and energy to devote for the same. Online businesses are, at first glance, pretty easy to start. Create a Facebook page, talk about your products and get people to buy the same. Sounds pretty easy isn’t it?
In reality, there is a lot more effort needed to tell people about your products and you have to interact with your followers, address their enquiries, deal with product complaints and so on too. There are a few things you can do if you consider yourself lazy but are anyways keen on marketing your online business.
There are many smart systems out there that can help you with automation of a large number of tasks associated with your business. Some of the aspects that can be automated include:
- Handling sales queries and orders.
- Order fulfillment.
- Enquiry filters too.
There are quite a few mobile apps that are very effective in helping keep track of what is happening to your business without the need for you to stand in front of a desk or sit in front of the laptop to handle all the information.
Get your information in order
An email management system is key to handling a flourishing internet business. By all means, you can hire a virtual assistant as well. You should be able to manage it in such a way that you read only the most critical emails and categorize the rest according to the kind of response you need to send.
Thanks to the fabulous world of outsourcing, you do have a way of ensuring that your products get sold in all the major e-commerce sites out there. But take a bit of time to analyse the model of outsourcing before signing on the dotted line. There should be an effective system by which your products get picked up at your production center and sold online and the returns coming back to your business.
SEO and SMM
According to Jim from SEO Services USA -Search engine optimization and social media marketing are two activities that are critical for your business but the good news is that they can be done even when you are sitting at home! You do not have to step out anywhere. Spend a little time online to find out the right keywords for your content and use them in:
- Your blog
- Your product descriptions.
- Your social media conversations.
- Your website’s pages and so on.
The results will be worth it!
It is certainly worth participating in online forums that can give you opportunities to talk about your products or business too. Of course, try to be conversational rather than ‘salesy’ and you will find better results. Finally, it is a good idea to use various online tools to help generate keywords, content ideas and even headlines that help convert casual readers into customers.
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