If you want a website to rank locally, you’re going to have to focus on adding “citations.” These citations are going to be links that are placed on local directories or websites that enable customers to post reviews, draw traffic to your website and build your backlink profile.
To get you started with the process, let’s explain the steps you’re going to have to take —
Article in a Glance
Don’t Chase Links
If you want to start building citations for your local website, you have to understand that you don’t want to chase links, but rather, you’re going to want to focus on acquiring citations that are going to improve your local rankings and develop traffic.
If your sole purpose is to acquire as many local links as possible, you could put your website at risk, harming your search results in the end. The lesson here is to make sure that every link you build is going to draw in referral traffic from that website.
Building the Citations
Aside from the basic directories like the Yellow Pages and niche-based directories, there are ways you can think outside of the box. Since every industry and city is going to be different, let’s explore some citations you may want to take advantage of:
In your local city, be sure to take advantage of sponsoring local charities, an event or even a local meeting. If you’re able to support them, most of these companies will be more than willing to link out to your website.
#2 Using a Relationship
In the world of business, there’s probably a good chance that you have developed a relationship with other businesses in town. For example, if you were to sell a product, you could reach out to the manufacturers to see if they would be opened to listing your company as a place where their product is sold.
On the other hand, you could reach out to local businesses in your vicinity to see if they are opened to linking out to you as a referral. For example, you could contact local restaurants, photographers, dry cleaners, landscapers and so forth. Depending on your city, you could potentially have thousands of options.
If your company is always on the lookout for hiring new faces, make sure that your company has a profile on the major job search sites like Indeed, CareerBuilder and SimplyHired.
Verify Your Information
One of the biggest mistakes that local webmasters make is by inputting the wrong information when creating citations. If your business name, address and phone number are incorrect, this can lead to lost leads and a bad reputation with the search engines.
Since most of these citations are going to show your information in the search results, it’s imperative that every citation is right. To make sure the information is correct, here’s what you can do:
Download a Spreadsheet
This local citation template is a great way to get the ball rolling. Since most citation websites are going to ask for the same information, you’re going to be able to simply copy and paste the information to make sure it’s accurate.
On top of this, you can also keep track of your citations as you develop them. This is important because you will want to make sure that your backlink goes live, and it also enables you to check on the citation in the future to make sure it’s still active.
As you may have noticed by now, citation link building can get monotonous fast. To help save you hours of time, Marketer’s Center has a local citations service that can help you track your citations, show you were you submit your links, and even add the citations for you. Again, this is highly recommended for those who don’t want to do the job on their own.
Building citations for a local website is going to take time. As long as you’re creative and take the initiative to reach out to others, there’s no reason you can’t build a long list of links. As long as you keep quality in mind, you should slowly see a local website rise for their important keywords.