How to Get Started with Citation Building

If you want a website to rank locally, you’re going to have to focus on adding “citations.” These citations are going to be links that are placed on local directories or websites that enable customers to post reviews, draw traffic to your website and build your backlink profile.How to Get Started with Citation Building

To get you started with the process, let’s explain the steps you’re going to have to take —

Don’t Chase Links

If you want to start building citations for your local website, you have to understand that you don’t want to chase links, but rather, you’re going to want to focus on acquiring citations that are going to improve your local rankings and develop traffic.

If your sole purpose is to acquire as many local links as possible, you could put your website at risk, harming your search results in the end. The lesson here is to make sure that every link you build is going to draw in referral traffic from that website.

Building the Citations

Aside from the basic directories like the Yellow Pages and niche-based directories, there are ways you can think outside of the box. Since every industry and city is going to be different, let’s explore some citations you may want to take advantage of:

#1 Sponsorship

In your local city, be sure to take advantage of sponsoring local charities, an event or even a local meeting. If you’re able to support them, most of these companies will be more than willing to link out to your website.

#2 Using a Relationship

In the world of business, there’s probably a good chance that you have developed a relationship with other businesses in town. For example, if you were to sell a product, you could reach out to the manufacturers to see if they would be opened to listing your company as a place where their product is sold.

On the other hand, you could reach out to local businesses in your vicinity to see if they are opened to linking out to you as a referral. For example, you could contact local restaurants, photographers, dry cleaners, landscapers and so forth. Depending on your city, you could potentially have thousands of options.

#3 Jobs

If your company is always on the lookout for hiring new faces, make sure that your company has a profile on the major job search sites like Indeed, CareerBuilder and SimplyHired.

Verify Your Information

One of the biggest mistakes that local webmasters make is by inputting the wrong information when creating citations. If your business name, address and phone number are incorrect, this can lead to lost leads and a bad reputation with the search engines.

Since most of these citations are going to show your information in the search results, it’s imperative that every citation is right. To make sure the information is correct, here’s what you can do:

Download a Spreadsheet

This local citation template is a great way to get the ball rolling. Since most citation websites are going to ask for the same information, you’re going to be able to simply copy and paste the information to make sure it’s accurate.

On top of this, you can also keep track of your citations as you develop them. This is important because you will want to make sure that your backlink goes live, and it also enables you to check on the citation in the future to make sure it’s still active.

As you may have noticed by now, citation link building can get monotonous fast. To help save you hours of time, Marketer’s Center has a local citations service that can help you track your citations, show you were you submit your links, and even add the citations for you. Again, this is highly recommended for those who don’t want to do the job on their own.

Building citations for a local website is going to take time. As long as you’re creative and take the initiative to reach out to others, there’s no reason you can’t build a long list of links. As long as you keep quality in mind, you should slowly see a local website rise for their important keywords.

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I Am Frank Joseph - I work fully online, building businesses online is my passion. If you want to learn from me, please read the FREE ebook ‘How to Make Money Online and Get Rich’: (just click my name)

frank joseph

I Am Frank Joseph - I work fully online, building businesses online is my passion. If you want to learn from me, please read the FREE ebook ‘How to Make Money Online and Get Rich’: (just click my name)

19 thoughts on “How to Get Started with Citation Building

  • January 3, 2014 at 11:21 pm
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    Hi,

    NEVER chase links. I dig the advice. Establish your authority to grow your local biz.

    Thanks!

    Reply
    • January 3, 2014 at 11:55 pm
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      Thank you for your opinion Ryan. You can establish your authority by getting more exposure using authority links!

      Reply
    • January 6, 2014 at 12:20 pm
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      I agree with you because chasing link will make it look spammy and Google will swing its wrath hammer on such site.

      Reply
      • January 7, 2014 at 1:36 pm
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        Yes, and if you are going to chase links, the next google update will see your site flying out of the serp in seconds.

        Reply
  • January 4, 2014 at 9:10 am
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    thanks richelle and frank joseph for sharing this post. citation building is a new phrase for me since i only know citation as citing sources of information for papers. bookmarked for future use

    Reply
    • January 4, 2014 at 11:21 am
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      Thank you for taking the time to comment here and am sure if you follow the citation link building… it will blow your mind!

      Reply
  • January 4, 2014 at 9:16 am
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    Nice points about not to chase link and using relations , relations are the building block i can say .

    Thanks for sharing

    Reply
  • January 4, 2014 at 12:36 pm
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    One thing is clear, never chase links! This has indeed gone in well.

    Reply
  • January 5, 2014 at 4:42 am
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    Hello Frank,
    Really great points above since we should never chase the link instead try to build them. Thanks for sharing.

    Reply
  • January 5, 2014 at 9:19 am
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    Hi !

    Firstly good share 🙂 You have listed out good notes on not to chance links. And as always, relationships plays a very important role everywhere 🙂

    Reply
    • January 6, 2014 at 3:33 am
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      Thank you Sourav and yes, relationships play a major role in the life of everyone.

      Reply
  • January 5, 2014 at 9:30 am
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    Hi ,
    This is my first visit in this site and i like the article very much. Making relation in this world is really important for your blogging also. Thanks for sharing this article.

    Reply
  • January 5, 2014 at 10:11 am
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    With so many updates, just running behind the links is real risk…we need to get the real interaction and choose the place wisely. Nice tips…

    Reply
  • January 6, 2014 at 1:54 pm
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    Hi Frank,
    Thanks for sharing your tips. I don’t know anything about “Citations” before reading this post. We can get exposure by sponsoring and building relationships. What a great idea is that!

    Thanks again for your tips.

    Reply

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