As someone, who has been in the field of Internet marketing for a long time now, I am always looking for tools, programs and websites that can enhance my productivity.
I am certainly not afraid of hard work, but why should I work hard, when there are programs that can automate so many of my tasks? One thing that I’ve learned during my short venture is that social media marketing can be tremendously beneficial, but it can also be very strenuous and time consuming.
After attempting to manage several Twitter and Facebook accounts for a few weeks, without any aids, I had enough. Now, I’ve discovered a new program, the Mass Planner, which can automate the entire process and gives me plenty of time to perform other tasks. Below, you will find my review and summary of this program.
Article in a Glance
The Sleek, Convenient Design
The download, install and initial setup of the software were seamless, straightforward and super quick. As soon as I got the application opened, I was pleasantly impressed with the layout and design.
The color scheme is sufficient and pleasing on the eyes. Of course, it is the layout and perfectly labeled menu and buttons, which are most impressive.
Although it is possible to minimize the side menu, I enjoy keeping it open, since it provides me with easy access to the dashboard, my social profiles, various settings and a set of handy tools.
From the dashboard, it is possible to select from an array of individualized tabs, all of which are perfectly labeled. Whether I am trying to contact support, check the changelog for the software, or find a summary of my activity, I can do so quickly and easily from the dashboard.
Adding New Profiles
Obviously, the program would be insufficient, if it didn’t offer a convenient and simple way to add new social media profiles. Unsurprisingly, this feature can be accessed from the menu.
From the social profiles screen, I am able to easily manage and organize my profiles across an array of social media networks. Of course, adding a profile is enormously simple.
With a simple click of the “add profile” button, I am presented with a screen, which guides me through the entire process. While I am already at this stage, I might as well break down the numerous social media networks that can be controlled with the Mass Planner.
Once you’ve selected one of the networks, you’ll be presented with some advanced options. For the Facebook network, you’ll be asked to customize your account’s credentials, before you must verify your account.
It is also possible to utilize proxies with the program to keep your accounts anonymous. The biggest noticeable advantage here is the ability to control numerous aspects of your social network.
Sure, posting to my Facebook wall is helpful, but scheduling posts for Groups and Pages is more helpful. Thankfully, Mass Planner is compatible with each of these options.
For convenience, setting up a profile for one of the social networks is identical across the board. These allow me to instantly setup and verify my Facebook account, start the Facebook posts scheduler, before adding another, or moving on to the Google+ platform.
Numerous Advantageous Tools
From the tools page, it is possible to utilize exponentially helpful tools that will improve your campaign for each social network. Although the list below pertains solely to the Facebook network, similarities are available among all networks.
- Scheduling Posts for you Facebook Page
- Effortlessly discover groups and pages for your specific genre or niche
- Join groups for your niche or unjoin groups
- Completely customize the schedule for posting
- Sharing page post to your groups automatically
The Facebook group finder is tremendously helpful and allows you to take advantage of populated groups. It is possible to perform an advanced search and discover specific groups.
This can be done by optimizing the works and group size. When done, all of the results will be displayed brilliantly in the section underneath.
Navigate to the next tag and you’ll be able to instantly join or sent a request to join the groups that met your previous specifications. Unjoining groups can be done simply, by checking out the next tab, which is appropriately labeled.
Once you’ve configured all of your social accounts, it is time to begin working on your campaign, which is the brain of the operations. Right off the bat, you’ll be transported to a screen, where you will be able to see all of your previous campaigns, if you have made any. The ”Add Campaign” button, which is in the top corner, will allow you to be able to add a specialized campaign. There are three options, which are detailed below.
- Standard Campaigns – This can be used to publish specifically on a number of different pages or profiles
- Volume Campaigns – From here, you will be able to publish posts and comments to a large number of venues.
- Scheduled Campaign – This is likely the most comprehensive and gives you the ability to post for specific hours and day.
Once you’ve made your selection, you will have more personalization options. For instance, you will be able to include specific tags, without your campaign.
This can be tremendously beneficial for targeting specific keywords. It is also possible to easily and automatically shorten all of your URLs. This is tremendously advantageous, if you’re relying on Twitter for your traffic.
After the initial steps have been completed, it is time to move on to the next step, which involves setting up your specific posts. Simply click on the “What to Publish” tab and within this page, you will be able to customize a single post, or clickable image post.
With either option, you will want to come up with clever messages, which will be delivered to your social media followers and friends. After this, you can add the posts to your post list, with the push of a button. With the “Clickable Image Post” option, you’ll need to customize the parameters of your image.
After this, you’ll want to move on to the next tab, where to publish. With this tab, you answer that simple question. Where do you want your posts to be published? Select any or all destinations, before moving on. The “drafts” tab will show you specific messages and posts that you saved to drafts.
This is extremely helpful, if you wish to create posts, but save them for a later time. Finally, the posts list tab will show you the entirety of your created posts. From here, you’ll be able to see the exact lineup of your posts, as well as the particular time, when a specific post will likely be published.
My Personal Opinion
I have been experimenting with the program for a short period of time, but I am thrilled with its innovations and easy to use features. The team behind Mass Planner is readily responsive and work quickly to rectify any flaws discovered within the system, which is superbly helpful.
The statistics and summary screens will make you aware of what is going on at all times. All in all, there is pretty much an option for everything, which is nice. I would highly recommend the program and I plan on using it for all of my social media needs.
Mass Planner Video Tutorial: See how it works.
What are you waiting for? Try Mass Planner today, free for the first 5 days and see how easy social marketing can be.
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