The Ultimate Guide to Blogger Outreach and Guest Blogging: Seriously, if you you want exposure for your blog or business, then guest blogging and blogger outreach are avenues you may want to explore, am doing it already and it is working perfectly for me! We are not talking about increasing your social media or optimizing your website for SEO, we are looking beyond that. (No doubt, Social Media and Optimizing your Blog for SEO play a major role in getting exposure for your business).
But what really is Blogger Outreach: In a simple term, this is when you connect with bloggers in your niche or industry to share your product or service, you are offered a platforms for communicating with your potential customers. This is the power of Blogger Outreach and Guest Blogging. If you looking around, you will find out that their are lot of top bloggers who get exposure to their product or business via guest posting. This will allow you to reach the followers of the platform you are featured.
There are networks which are created to help you connect with bloggers and to be sincere, i don’t jump on free offers always, unless i know the reputation of such blog.
What is in for Bloggers?
This is not all, website owners can also make money from their blog by helping advertisers to spread their brands… If you have a cool blog with great followers, lot of traffic and a good DA (Domain Authority) and Google PR, you can choose to accept sponsored post and guest post opportunities for marketers to reach your audience.
The Best Practice Guide for Effective Blogger Outreach
If you are a marketer and you are not already taking advantage of Blogger Outreach and Guest Blogging, you are really leaving $$$ on the table and your competitors will be on the other side to swallow it up!
I have stated it already, but let me rephrase it again, Blog-sites provide a powerful way of getting your messages directly to a very targeted and engaged audience. But, a lot of marketers assume that they can get across to these audience by spamming with press release. You are doing it the wrong way! A lot of Bloggers hate that!
So why blogger outreach and what are the best way to do it?
There are many different reasons you may do blogger outreach and there are much better way to do it, instead of spamming with press release here is what you should be doing:
(1) Guest Post: You can search for website owners that allow guest posts on their site so you reach out to offer a guest post.
(2) Sponsored Posts: You want the blog owners to write a sponsored post about your product or service for a fee.
There are lots more… But this is my perfect method of reaching out to potential clients.
Benefits of Guest Posting and Blogger Outreach
Your website/product/service/brand or whatever it is you are offering, becomes popular when lots of other websites share your content and link to your blog. So, the secret to effective content marketing is getting your content hosted on other niche related websites. That is how to expand your reach and increase your own website’s authority. That’s what blogger outreach and guest blogging does for you.