One of the most important parts of your blog will be the About Me page. When I look at my Google Analytics stats, the About Me page is the most highly visited page, second only to the homepage.
These days, people want to see the real human being behind a blog. In order for you to gain trust from your followers, you need to have some authenticity.
Of course, you don’t need to reveal every last detail of your personal life, but you do need to let them know who you are. They need to know your struggles, your journey and your successes.
if you want people to follow you and if you want to be an influencer in a subject, you need to show your audience that you are worthy of being listened to. You need to show your audience that you have the credentials, whether due to education or through experiences, to be an authority on this subject.
Now that you know the importance of an About Me page, you now need to structure the page correctly.
Here are 5 things you need to do to have an awesome About Me page.
Have A Great Introductory Paragraph
The title of your About Me page doesn’t need to be great, but your first paragraph does. You need to make someone be interested in what you have to say in the first two sentences.
In order to have an awesome first paragraph, position your most important facts right at the top. It needs to be ‘above the fold’ so the user doesn’t need to scroll down to see it.
You only have their attention for a short time, so give them your best right at the start. The longer you get them to stay on the page, the more invested they are in your story. If you pique their interest enough, they will continue to read and that will give you a chance to connect with them on a personal level.
Nothing is more boring than an About Me page full of text. Seriously, you are not that interesting to have someone read a book about you.
In order to make your page more palatable you need to spice it up with pictures and even videos.
Never use stock photography on an About Me page. The images should be of you doing cool things like hiking or traveling. Just sitting there like a professional at a desk isn’t going to cut it.
If you want to be followed, you need to be interesting. And if you want people to read your About Me page, you need to keep them engaged with media.
Include Your Contact Info
You’d be surprised how many people don’t add their contact info on their About Me page. In order to build a rapport and trust with your followers, you need to be personable and easily reached.
Be sure to include all forms of contact such as an email, social media info and even a mailing address to appear professional and trustworthy.
You can get a PO Box so you won’t have to give your home address. You can use this address to put on the public whois info on your domain and on your email newsletter.
Include A Picture Of Yourself
Every awesome about me page includes a high quality picture of the blog author.
People want to see the person behind the blog. Even if you are blogging about cars, money, dogs or fashion, it doesn’t matter. Visitors of your blog want more than just the valuable information you’re providing.
In order to truly connect with people on your blog, you need to show them what you look like.
Your About Me page is the one section of your site where you can be a bit goofy and more personal. It’s the one page where you can show a different side of yourself. This is the page where you can hook a visitor and turn them into a customer.
The way you do that is by showing them that there is a real human being behind the blog who is just like them.
By creating a genuine connection, you can convert that one-time visitor into a recurring visit, and one day, a buyer of your product or service.
Have A Call To Action
So you’ve done all of these things successfully, now what? Just tell them goodbye and that’s it? No!
Now is the time when you’ve got them on the hook. Don’t let them go just yet. Include a call to action at the end of your awesome About Me page.
What do you have to offer? If you’re a new blogger, the answer is probably not much. But don’t let that discourage you.
You may not have your own product, course or book to offer just yet, but you do have other things.
- Newsletter signup box. You may not have anything for sale now, but that doesn’t mean you shouldn’t be building a list for when you’re ready.
- Social media followers. Now that you’ve got them on your blog, why not get them to follow you on Facebook and Twitter too?
- Affiliate offer. Even if you don’t have a product of your own, you can promote a product you believe in and earn a commission doing so.