Buying Solo ADs – Everything you Need to Know to Avoid been scammed!
A somewhat comprehensive and easy to understand guide about buying solo ads (advertisements)
It’s been a while since I’ve been jumping from IM sector to another, but it’s safe to say I’m not that much of a noob anymore. Come on! I have been in the IM (Internet Marketing) for a while, so I know my sh_t very well including buying solo ads, its benefits, advantages and a lot more.
In my online ventures, I’ve bought more solo ads than I care to admit, so naturally I have a good knowledge about buying solo ads…
That was an old me, the new me uses methods that make the solo ads look like paper fliers, but that does not mean I do not value the importance that solo advertisements bring to any online marketing venture.
For anyone who is new to this area and is still treading the waters wondering what solo ads are and whether or not to buy them, if yes, how to buy them without being scammed, this guide should help you understand them much better before I move on to the more technical stuff.
There’s not many guides out there on solo ads, as it’s taken as an understood fact that buying solo ads is simple and not much can happen, but misinformation is the reason people get scammed, like I have been countless times. So I took the punches and falls, and I am sharing it with all of you to make sure you do not.
First things first, what is this guy on about? What are solo ads?
Why is this guy obsessing over buying solo ads? What is up with him? Does he not know that the most important thing is to have a very good list?
Well, I’m sorry guys, but that is completely false information. The truth is much more complicated than that. You may have a million emails, but if your relationship and chemistry with the list is not that good, it will not matter even one bit how good your list is. Better relationship > Exhaustive list.
Solo advertisements are in layman’s terms, broadcast emails sent to an email list using an automated service such as getresponse.
The people selling solo ads, are commonly referred to as solo ad vendors and they possess a very valuable list (as they claim) of an average 40K emails.
How did they get that list? It’s simple, they made it by buying solo ads from other vendors. This phenomenon is what I like to call the ‘solo ad vendor chain’, and primarily exists in the Internet Marketing niche.
Alright, I understood. But, why do I need them? What are the pros and cons of buying solo ads?
Like everything in life, there are advantages and disadvantages to everything that has or will ever exist. Solo ads are not exempt.
The main advantage of solo ads is that it is fully paid traffic, so you WILL get clicks as soon as the solo ad vendor broadcasts the email to even one person on his/her list.
Another added advantage is, if you find the perfect solo ad vendor (takes time though), some solo ad vendors have lists with extremely powerful potential customers. You want them, and you will get them with solo ads easier than you would have without them.
Thirdly, they are just really easy and fast when compared to SEO or forum traffic or any other traffic source that is not paid.
However, there are always certain cons to something that has such promising possibilities.
The biggest and most common con, is not knowing your vendor or his reputation. You pay for a genuine list, but the vendor simply sells you bot clicks or fake, and there is nothing you can about it.
This is the main reason I decided to share some basic information about solo ad purchasing and why you need to be very cautious when venturing into these dangerous waters.
Another reason your money can be wasted, is because the people on one solo ad list will be common to several others (An average of 6-10).
Subscribing to your list might still not work as they will be receiving several emails and yours could easily be ignored in a clogged inbox.
When an interested or curious party clicks a link present in a solo ad, they are often redirected to a prompt asking for their email address, building your list further.
Alas, we all know that deep down everyone is always scared on the internet, and just like we all have sometime in the past, they use non existent or secondary or old email Ids where they will not even see your emails.
A good rule of thumb when choosing is to select a page where the conversion rate is at least 40%-50%, which still means that buying 1,000 clicks will only get you 400-500 conversions.
What Are Solo Ads and Some other Interesting Questions
I got everything, but I still have a few questions (FAQ)
- Why should I use solo ads to create an email list?
- The main reason for doing this CPA i.e. Pay Per Affiliate (Lead) offers which basically mean you can make money. Another added advantage is that after you have a reliable amount of clicks, you can sell solo ads to people as well.
- Will all offers work the same with solo ads?
- Unfortunately, no. It’s based on the simple fact that people need minimum effort and maximum benefit. That’s the reason it’s difficult to get a person to fill up a survey but easy to get them to click on something and be done with it. Most CPA offers work beautifully with solo ads and play to each other’s strengths.
- Can you help me find a good marketplace to buy solo ads?
- If you are new, and have never purchased solo ads before, then you can look for people in your Niche and ask if they will send your offer to their subscribers.Example, if you are looking for Make Money Online niche, I have over 20k very active email list and sell $0.75 for each clicks. It is a win win situation. You can do this in any niche.Always stay away from fiverr regardless of how well they have advertised, how cheap the prices are, and how much they try to convince you that it all real.Any thing below the market average of $0.5/click is a scam and the clicks are bots/fake. The safe range is $0.50-$1/click.
- Are the vendors rigid with their prices? Can I try to negotiate or will that annoy them?
- A genuine solo ad vendor knows the value of money, and most of them are open to negotiation if you have the skill to do it.You need to be reasonable with your negotiations though, you cannot ask for a price of $0.2 when the market average is $0.5-$1.If a seller is being too rigid, and is not shifting even slightly, then forget about him, and look for another. There are more than enough sellers present in the market.
- You mentioned that I should track clicks, but how do I actually do it, and why?
- Always track clicks. There is no excuse for not tracking clicks. The internet is a place full of competitive people, and you always need proof.You cannot disprove a solo ad vendor who says that he got the promised amount of clicks (let’s say 5000), but he actually gave you less (around 2300) unless you have a click tracker. It is absolutely essential regardless of you being a buyer or a seller.Buyers need it to ensure full delivery of clicks against the payment made, and sellers need it to make sure they do not incur a higher cost than what they can accommodate by sending extra clicks. Click trackers are widely available, and simple to install. Do not get lazy about it, do it.
When Buying Solo Ads – How to Get Genuine Vendors
I understand the ways in which I can be scammed, and why these are important. But how do I actually go about the vast internet looking for genuine sellers when buying Solo Ads.
This gets a bit technical, so it is naturally assumed that you are well versed with the pros and the cons of buying solo ads, and the ways in which it can go wrong.
Now, here’s a good way explained to ensure that what you pay for is what you get, and not bot clicks. Most of it is just exercising caution and doing your research into the background of the vendor before purchasing.
- Set up a landing page that is clear, direct, and can get you a conversion. A good way to know if the traffic will opt in, is to ask yourself a few questions along the lines of – ‘If I got redirected to this page, would I opt in?’,‘Why would I opt in to this page if it belonged to someone else?’, ‘What changes to the current page would be certain to make me opt in?’. You answer these question, implement the changes, and you will have a brilliant landing page ready.
- Invest in a tracking software, and check the internet for tips and tricks that delve into the psychological behavior of visitors to increase chances of conversion on the landing page
- If you feel satisfied and confident about the vendor being authentic, just send contact them hat you are interested in purchasing a solo ad from them.
- However, always be wary. Test them out with a few questions. The first question you should ask is whether or not they are a broker.A broker is someone who mediates between a buyer and a seller, in this case, a solo ad vendor and the end customer who is looking for a vendor to buy ads from.They are usually not trustworthy, and I’d suggest staying miles away from brokers. Ask them about Tier 1 traffic (USA, UK, Canada, New Zealand, and Australia) and only purchase if the Tier 1 percentage is at least equal to 70%.Just to be safe, mention a casual concern about the niche, even though this is just an extra precaution because most solo ad vendors are in the IM niche exclusively. Don’t forget to ask them about the cost per click of the ad.
- Go for it. Now that you have verified everything, which I agree is a bit tedious but I would take tedious over fake traffic any given day, purchase from them.The vendor will ask for a tracking link which should ALWAYS redirect to your landing page that we had you build in the very 1st step.Be sure that it is a working link, otherwise your money would have been wasted and there is nothing you can do about it.Make sure to give them a working email id for the opt in on the landing page. These are basic mistakes that are taken for granted and occur extensively.
Now that I’ve given my two cents about buying solo ads and why to purchase them and how to prevent getting scammed, please understand that this is not 100% guaranteed. Nothing in life ever is.
The summary of this whole knowledge explosive post is to tell you that the most important thing you can ever do to prevent being scammed, is to do your research and make sure you know everything about your solo ad provider, and how they work.
Caution is the best and most efficient way to protect yourself from scammers not just in purchasing solo ads, but everywhere in life.
You can still get scammed, but be sure to learn from it, instead of cursing yourself for not being cautious enough. Every hardship comes with a lesson.
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