Creating a professional Website, may it be for any purpose such as selling products and building portfolios, is much crafting a strong and impression-making building.
For most of us, a Website is like a double-edged sword: It either makes or breaks (your goal). Breaking comes from a bad design having its roots in improper or incomplete planning, which simply bug your visitors who consequently stop visiting your site.
On the other hand, a good design just pleases your visitors, quickly transforms them into leads, and brings you more business in some time. Such a design is always professional, provided you choose a professional Website builder.
A professional Web designer plans for an intended site just as a creditable architect. Designing a site covers functional, technical, and visual aspects for artistically ensuring a balanced blend of innovation and usability.
Usually, first the visual and fictional aspects are identified such as content, visual controls, color and styles, their placement, navigation, and so on.
Based on these aspects, the technical aspects are identified such as coding language, web hosting service, and site builder.
Well, perfect coordination amongst these aspects and great performance will only come from smart rules. A Web designer knows the typical procedure of creating a professional site, which includes choosing a domain name, Web host, and a site builder app. You can check out some more web design tips for creating a professional website over here.
However, what might be least known is the rules to manage all of them together effortlessly yet efficiently. If you know them along with the aforementioned typical procedure of creating a site, it is possible to have a professional and properly functioning and site within an hour. So, let’s explore the rules!
Define and Stick to Your Goal and Objectives
Stating a goal and then deriving objectives from it is essential for the success of your Website. Or else, it will be like a running car in any direction. Goals and objectives convey what you have to perform and what the visitors get or should expect.
Always start by setting a goal, such as ‘Spread brand awareness across the globe’ and then derive objectives that are Specific, Measurable, Achievable, Relevant, and Time-bound (S.M.A.R.T).
Objectives can be ‘Having 1000 more visitors in next three months’ and ‘Making site mobile friendly in one week’. Once defined, just stick to them and do not modify them until you face a technical issue or a critical economical change.
Say “No” to Anything that Is Too Much
Show only what will please the visitors, not what will make them feel jazzy or overwhelmed. Do not try to make you your site too flashy or too content loaded. At the same time, do not show all that you have on one page or in one section.
Let the content be short and sweet. Say it in just 50 words instead of 500 words wherever possible. Do not show too many videos or flash pop-ups. Try to highlight the important words and events.
Always Give Priority to Ease of Use
Well, this is what exactly a user-friendly site is all about! There is no harm in using advanced visual aids but they all should be easy to use. At the same time, the visitors should feel it easy and quick to access content on the site.
Similarly, navigation should be breeze and it should not distract the visitor from what she or he was looking for or trigger confusion. Therefore, avoid shiny banners, disturbing visual controls, and complex site maps/structure.
Just consider designing a site as a naïve visitor would expect it to be! Anything that seems complex to such a visitor is complex and you should avoid it at any cost.
The reason is simple: Complex things create confusion and invite irritation, which is enough to result in ignorance quickly. So, just design a site that a naïve visitor considers to be convenient as well as intuitive.
How to Create a Professional Website in 11 Steps
It is critical to avoid some mismatches. For example, do not show the Staff page if About Us is clicked. Similarly, do not land any empty page.
Do not ask for signup or newsletter subscription when a visitor clicks on Products Gallery. These gimmicks might sound tempting but they simply irritate visitors.
Be Simple Yet Unique
Simplicity is the key to get more and more. Include modern things for professional feel but yet keep look simple. Such look and feel makes your site portray as a decent build for developing your reputation professionally.
A simply site never fails to deliver content unambiguously to the potential visitors. It not only gives a clear idea of what the page is showing but also gives a better view of your business without much confusion.
Simplicity does not mean that you should not have innovative ideas but they should not compromise in grabbing the attention on featured products, accomplishments, and testimonials.
Until these ideas help in focusing on intended sections without distraction, having several visual elements to ensure unique site is not at all a bad deal.
Your site should be a mix of uniqueness and simplicity, as this is what impresses the visitors. Making a site unique ensures that your visitors do not consider any other alternative or switch somewhere else.
Do not hurry but take some more time to think a unique design for making maximum impact in the quickest manner.
Choose the Right Technology Platform
This is much to do with a Web site builder. Nowadays, you just have to select a proper and comprehensive builder after which all designing and developing tasks right from building pages to performing SEO are taken care of by the builder software.
It is quite handy for designers with no technical or programming skills. Such builders come with several designer-friendly options such as drag-and-drop, quick code and What You See is What You Get (WYSIWYG) editor, and real-time view of pages.
You can fully customize the pages by dragging a few visual aids or modifying some already added functionality. The online site builders also offer a variety of built-in templates for a myriad of niches, which are flexible enough to be customized.
For example, Wix offers more than 500 professional templates with style so that you can choose any of them as per your requirements and preferences, drag-n-drop interface for designing Web pages, and even help buttons almost everywhere.
It is worthy of your time even if you are not one of those technology savvy designers or have much time or more budget for designing a site of any niche.
No longer will you have to spend months in creating and publishing your site, as Wix allows doing so in just a day, if the goal and objectives are ready.
Wix is certainly designer-friendly. Initially, it might take a few minutes to explore it with all sorts of tools and functionalities available for setup.
However, after this initial learning, it is truly quite quick and intuitive. It is in fact getting more innovative yet easier with frequent introduction of updated templates and advanced features, which makes site designing not only easy but also fun.
There is also a unique mobile editor on offer by Wix, which is its unique point. You can use it for re-arranging and hiding some sections on your Web page loaded on a mobile phone.
This indicates that the Wix Web builder is truly flexible, which is essential to gain control over the mobile experience of visitors. This is something that most other builders lack.
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