Even though it is now 2017, email campaigns are still invaluable to businesses. In this article, I will talk about the main elements that make this type of marketing such a great tool for businesses of all sizes.
With the competition that most businesses face these days, having a solid marketing strategy in place is essential. In order to maximize on the positive effects of your marketing efforts, it is advisable to use a range of different methods as part of this strategy. This can include direct mail marketing, social media marketing, and email marketing.
Email marketing is an excellent way to raise awareness about your brand, products, and services. In addition, running an email campaign is far more cost effective than many other methods of marketing. This makes it ideal for smaller businesses that may be on a limited budget. However, it is also invaluable for larger companies with bigger marketing budgets.
Tips to help you create a campaign with impact
Email marketing offers affordability and simplicity to businesses. However, you do need to put a lot of thought into creating your campaign in order to benefit from the positive impact. Some tips that can help you to create a great email campaign for your business include:
Don’t make it corporate: By and large, recipients that see an obviously corporate email appear in their in-box will assume it is trying to sell them something. As such, they will hit the delete key without even reading it. Try and make your email fun, vibrant, colorful, and eye-catching. This will make recipients want to read it. It will also increase the chances of it being shared or forwarded to others.
Make sure the content is unique: Nobody wants to receive yet another boring email from a business trotting out the same lines. Make your email marketing content fresh, exciting, and unique. Tell them something new to keep them engaged and make the copy personal to help form that emotional link with the reader.
Offer some sort of reward: Offering some sort of reward as part of your email campaign can work wonders in terms of driving traffic to your site. In addition, it will increase the chances of your email being passed on or shared via social media. Rewards could come in the form of discounts and voucher codes, free gifts, the ability to earn rewards, and other options that can benefit customers.
What you cannot forget in An Email
Make sure you use images and not just text: The eyes of readers will naturally be drawn to images. Therefore, make sure you don’t send out emails comprising text alone. Instead, jazz it up and add focal points with the use of high quality images. You can even use free images sites to obtain these and they can really help to attract attention. You can even add some animation into the content, which will prove even more effective.
Make it interactive: Over the past year or so, interactive emails have become increasingly popular. These allow your readers to become involved by making use of social media platforms, games, surveys, and other interactive platforms. Again, this will attract the attention of more readers and make your email more shareable with others.
Make sure it is reader-friendly for mobile users: With more people now using their mobile devices to read emails, you need to ensure that your email campaign caters for this. Use a responsive email template. Make sure you leave some white space so that it looks good on a smaller screen. Also, select colors and fonts that will look impressive on a small screen. Keep it concise so that mobile users don’t have to keep scrolling up and down. Everything from your message to your email signature should be easily viewable on the mobile device.
Enjoy the many benefits of a successful email campaign
When you run an email campaign, you can benefit in a number of ways. First off, you won’t have to spend huge amounts of money on marketing when you opt for this method. You also won’t have to invest lots of time and resources to get your message out there.
This type of marketing can have a great impact. The effects can be far-reaching because your email can be easily shared or forwarded. With the right content, structure, and design, you can use this method to boost the number of website visitors and to increase your conversion rate.