One of the most effective ways to increase traffic to your site is by using Pinterest. By implementing a solid Pinterest marketing strategy, you can generate hundreds if not thousands of unique visitors to your blog daily.
I’m going to show you how to use Pinterest to drive massive traffic to your new blog with this Pinterest guide for newbies.
First let me begin by explaining why you should put your focus on Pinterest to market your blog posts.
So it’s natural to look to social media to get traffic to your new blog.
If you look at the top social media sites you will see Facebook is #1, followed by Twitter at #2. Pinterest is a distant third. However this is gauged based on overall traffic to those sites, not on the traffic they send to your website.
If you look at which social media platform consistently sends the most traffic to your site, it will be Pinterest. (Of course there are exceptions, if a Facebook or Twitter post goes viral, they can beat anybody.)
The reason why Pinterest wins at traffic generation is because the end user is actually looking for websites to visit, save and share. Facebook is more geared toward keeping in touch with friends and family. Twitter is more for communicating about current events.
The average lifespan of a tweet can be an hour – tops. The lifespan of a Facebook post can be up to a day. But on Pinterest your pin can get a life of its own and live on for years. That’s the power of Pinterest and that’s why it’s essential for you to use Pinterest to get traffic to your blog.
Is Pinterest For Everyone?
Not all bloggers can benefit from Pinterest traffic. The demographics of the average Pinterest user are:
- 70% of Pinterest users are female.
- 80% browse Pinterest through their app.
- Median age of a Pinterest user is 40.
- 40% of Pinterest users have an income of $100k+.
- 60% have children 5 years or younger.
As you can see, if you have a blog geared toward only men, you’re going to have a hard time finding traction on Pinterest.
However if you’re running a blog that has a universal appeal such as a food blog or travel blog, you can find success on the Pinterest platform.
Getting Started With Pinterest
Here’s a quick step by step guide on setting up your Pinterest profile:
- Sign up for a new account. If you already have a Pinterest account, start a new one for your blog. You won’t want to mix your personal account with your business account.
- Pick the right username. Choose a username that reflects your blog title if possible. Mine is https://www.pinterest.com/moneyhomeblog/
- Choose a profile image of your face. Pinterest is personal, so choose a headshot so people can feel connected to the person behind the profile. More tips on a good profile can be seen on my Twitter guide.
- Complete your bio. Write a one or two sentence description of what your pins will be about.
- Create some boards. You pin articles onto boards. Think of them like categories. The more niche-specific, the better. Mine include How To Rank #1 On Google and Starting A Blog 101.
- Begin pinning your own content. Now it’s time to populate your boards. Take your Pinterest profile to the next level and make it stand out above the rest. Choose your top posts at first and fill up your boards so your profile isn’t empty.
Create “Rich Pins”
Not all pins are the same. Rich pins stand out and get a higher click through rate. In order to get rich pins enabled on your account you’ll need to do the following:
- Claim your blog. Go to your account settings and go to the Claim Website section. Follow the instructions for claiming your blog which are either adding html code or uploading an html file.
- Add meta tags. You need to add the correct “open graph meta data” in order to use rich pins. If you don’t know what that means, don’t worry. Just install the Yoast SEO Plugin and go to Settings > Social > Facebook and enable Open Graph meta data.
- Convert your profile to a business profile. This is a crucial step before applying for rich pins. Two benefits of a business profile are that you will be able to display your blog name instead of your name on your profile. You will also get access to Pinterest Analytics to see how your pins are doing.
- Apply for Pinterest rich pins. Submit a blog post to the Rich Pins Validator tool. After it has been validated, you should see your pins convert to rich pins within an hour!
Getting More Pinterest Followers
What’s the point of pinning if nobody can see your pins? In order to get massive traffic from Pinterest, you need followers to re-pin and disseminate your content.
Here are several ways to increase your Pinterest follower count.
- Add a Pinterest button. Add a link to your Pinterest profile on the homepage of your website. It should be visible on every page of your blog. See how my link to Pinterest is on the upper right hand corner of each page?
- Add a call to action. At the end of a blog post, you can encourage readers to leave a comment, subscribe to your newsletter and to follow you on Pinterest or pin the article on Pinterest. It encourages engagement while not taking away from the article.
- Follow like minded users. Perhaps the best way to grow your Pinterest follower count is to follow users who are interested in your topic. Many will follow you back. Find a top competitor on Pinterest and follow some of their followers. Do not overdo this as you may get your account suspended. Keep it at under 100 per day.
- Pin often. When you’ve already pinned all of your own original content, go out and look for great content on Pinterest (or elsewhere) and share it with your followers.
- Pin consistently. If you forget to pin for a few weeks, your followers may unfollow you as they’ll deem your account dormant. Stay visible and omnipresent to make it appear you are worthy of a follow.
How To Get Your Pins To Go Viral On Pinterest
Creating pins all day is going to get you some traffic, but it won’t generate the massive traffic we’re seeking. To truly master Pinterest you must master the art of creating viral pins.
Here are several ways you can get your pins to go viral.
- Encourage Pinning by making your images pinnable. Use a WordPress plugin like jQuery Pin It Button For Images. When a user hovers over an image, a Pin It button appears. You more your pins are shared, the better chance that one of them takes off and gets re-pinned thousands of times.
- Pin your own original content. Pinterest users want something they’ve never seen before. So create great content to go along with a great image and pin away! You don’t have to create a pin for every single one of your blog posts. Not every piece of content will be connect with the average Pinterest user. With that said, if you do not pin a blog post, you will get zero re-pins.
- Create pin-worthy images. The perfect image for Pinterest will be a large vertical image. The longer the image is, the better. Infographics, which are typically very long, get repinned more than any other type of image. Use Canva to create pin-worthy images.
- Join group boards. In order to get your pins seen by the most amount of people, you need to join group boards. When you find a popular board with other contributors, you can message the owner of the board to ask them if you can join. (The owner of the board is the first profile displayed).
- Engage popular Pinterest users. If you see a user with a lot of pins and followers, re-pin some of their content and comment on their posts. Your generosity may be reciprocated. Just one re-pin from an influential user may send your re-pin count into the stratosphere.
Automate The Process
In order to succeed on Pinterest you need to be posting frequently. It can end up being too time consuming to post to group boards a few times per day. So you’re going to need some help.
Your options are:
- Do it yourself. By far the cheapest option is also the most time consuming. Your time is better spent on creating content rather than pinning manually on Pinterest however.
- Hire a Pinterest VA. You can hire a virtual assistant to follow a pin schedule. This can get expensive as you’re paying someone by the hour.
- Subscribe to a pin scheduler. All of the real pros use a service like Tailwind or BoardBooster to schedule your posts. It will automate the pinning process so you can concentrate on content creation instead of social media marketing.
The true benefit of using these Pinterest scheduling services is that you can create a schedule to post pins at the best hours to maximize engagement. You can drag and drop to create a complete editorial calendar in seconds.
If you want to increase traffic to your website using Pinterest you will need to implement each of the steps in this Pinterest guide for newbies.
The most important tips to take away from this guide are:
- Create and pin high quality vertical images using Canva.
- Use rich pins to make your pin stand out.
- Use a pin scheduler like Tailwind to automate your pins.
Good luck and let me know if you have any questions.