Affiliate marketing is one of the wonders of the internet. It works pretty simple and with online reviews you can earn a lot of money. They have a huge impact on how well businesses do or don’t do. They have become the go-to way to make decisions.
People come to your website and see an interesting product/service. Then they go to the relevant website, buy the product/service and you get a commission. All you have to do is get people to your website and make them click. A review of an affiliate product/service increases the chances of clicks.
But there are also dangers in online reviews.
There are 2 different types of review websites with an affiliate program:
You have websites that cover a wide range of products superficially. And you have websites that discuss one or more products in detail. In the first case, the probability of clicks is high due to the large number of products/services. But this also requires a lot of maintenance. In the second case, it requires low maintenance, but the chances of clicks are small because only a handful of people are looking for that product/service.
These are 2 different types of business models, both with pros and cons.
Article in a Glance
You have to earn trust for online reviews
But review websites have taken an important position in our daily life. 68% of young people trust review sites versus 34% for TV ads and 18% for products at a discount.
So you need to pay attention when you decide to build a review site. For every star that a company receives, sales increase by 5% to 9%. But 22% of consumers will not buy a product/service with a negative experience. One sector is more sensitive to negative feedback than the other.
In addition, there is also the danger of fake reviews. When websites write their own reviews and they are all very positive, it will not be a reliable source. And in some cases you can even get a legal dispute.
The infographic below from Website Builder explains how a review can make or crack your business model.
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